Published on in Vol 5, No 1 (2018): Jan-Mar

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/9120, first published .
Influencing the Conversation About Masculinity and Suicide: Evaluation of the Man Up Multimedia Campaign Using Twitter Data

Influencing the Conversation About Masculinity and Suicide: Evaluation of the Man Up Multimedia Campaign Using Twitter Data

Influencing the Conversation About Masculinity and Suicide: Evaluation of the Man Up Multimedia Campaign Using Twitter Data

Marisa Schlichthorst 1*, MA (SocSci), PhD;  Kylie King 1, BSc, PGDip, DPsych;  Jackie Turnure 2, BA, MFA;  Suku Sukunesan 3, BSc (CompSci), MSc (CommTech), PhD;  Andrea Phelps 4, MPsych (Clin), PhD;  Jane Pirkis 1, BA (Hons), MPsych, MAppEpid, PhD

1 Centre for Mental Health, Melbourne School of Population and Global Health, The University of Melbourne, Parkville , AU

2 Heiress Films , Sydney , AU

3 Department of Business, Technology and Entrepreneurship, Faculty of Business and Law, Swinburne University of Technology, Melbourne , AU

4 Phoenix Australia, Centre for Posttraumatic Mental Health, The University of Melbourne, Parkville , AU

*these authors contributed equally

Corresponding Author:

  • Marisa Schlichthorst, MA (SocSci), PhD
  • Centre for Mental Health
  • Melbourne School of Population and Global Health
  • The University of Melbourne
  • 207 Bouverie Street
  • Parkville
  • AU
  • Phone: 61 390353508
  • Email: marisa.schlichthorst@unimelb.edu.au