Evaluation of an Online Campaign for Promoting Help-Seeking Attitudes for Depression Using a Facebook Advertisement: An Online Randomized Controlled Experiment
Evaluation of an Online Campaign for Promoting Help-Seeking Attitudes for Depression Using a Facebook Advertisement: An Online Randomized Controlled Experiment
Alison Hui
1
* ;
Paul Wai-Ching Wong
2
* ;
King-Wa Fu
1
* , PhD
1
Journalism and Media Studies Centre, The University of Hong Kong, Hong Kong, China (Hong Kong)
2
Department of Social Work and Social Administration, The University of Hong Kong, Hong Kong, China (Hong Kong)
*all authors contributed equally
Corresponding Author:
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King-Wa Fu, PhD
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Journalism and Media Studies Centre
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The University of Hong Kong
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Eliot Hall
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Pokfulam Road
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Hong Kong
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China (Hong Kong)
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Phone:
852 39171643
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Fax: 852 28588736
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Email: kwfu@hku.hk