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Website Analytics of a Google Ads Campaign for a Men’s Mental Health Website: Comparative Analysis

Website Analytics of a Google Ads Campaign for a Men’s Mental Health Website: Comparative Analysis

There have been mixed results regarding the success of Google Ads campaigns compared to other digital advertising mediums such as Facebook advertisements [12,15,17].The primary objective of this study was to compare user behavior during and after a Google Ads

Andrea Lynn Murphy, Sophie Peltekian, David M Gardner

JMIR Ment Health 2018;5(4):e12428

Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in Alberta: An Implementation Study

Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in Alberta: An Implementation Study

Google AdWords and Facebook Ads were chosen to achieve these objectives as Google is the most popular search engine [25] and Facebook is the most used social media network, with the greatest proportion of users being women aged 18-29 years [26].

Jocelyn E Graham, Jana L Moore, Rhonda C Bell, Terri Miller

J Med Internet Res 2019;21(2):e11534

Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial

Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial

We analyzed data from our website and Google Analytics (Google Inc) between June 9 and September 30, 2011 to evaluate the accuracy of targeting of the Google AdWords.We used location data from Analytics (Table 2) and postcode areas as reported by users (Table

Ray B Jones, Lesley Goldsmith, Christopher J Williams, Maged N Kamel Boulos

J Med Internet Res 2012;14(3):e84

Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

All ads targeted adult smokers within the United States and were designed to be as similar as possible given the differences between Facebook and Google advertising platforms.

Andrea C Villanti, Megan A Jacobs, Grace Zawistowski, Jody Brookover, Cassandra A Stanton, Amanda L Graham

J Med Internet Res 2015;17(7):e179

Googling Musculoskeletal-Related Pain and Ranking of Medical Associations’ Patient Information Pages: Google Ads Keyword Planner Analysis

Googling Musculoskeletal-Related Pain and Ranking of Medical Associations’ Patient Information Pages: Google Ads Keyword Planner Analysis

Google Trends and Google Ads are often used to investigate what searches are actually performed on the internet. A relationship between Google’s search volume increase and the influenza epidemic was noted based on such analyses [10-12].

Yoichiro Yamaguchi, Deokcheol Lee, Takuya Nagai, Taro Funamoto, Takuya Tajima, Etsuo Chosa

J Med Internet Res 2020;22(8):e18684

Keywords to Recruit Spanish- and English-Speaking Participants: Evidence From an Online Postpartum Depression Randomized Controlled Trial

Keywords to Recruit Spanish- and English-Speaking Participants: Evidence From an Online Postpartum Depression Randomized Controlled Trial

Google ads consist of a 25-character headline and 2 additional 35-character text lines. In this study, the headlines were descriptive of perinatal depression, whereas the text lines described the study and provided the website link.

Alinne Z Barrera, Alex R Kelman, Ricardo F Muñoz

J Med Internet Res 2014;16(1):e6

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

Website analytics programs (eg, Google Analytics, Adobe SiteCatalyst) provide some insights into the impact of online ads (eg, what proportion of traffic originated from clicks on paid search ads), but not for all ad types (eg, video paid ads) and it does not

Annice Kim, Heather Hansen, Jennifer Duke, Kevin Davis, Robert Alexander, Amy Rowland, Jane Mitchko

J Med Internet Res 2016;18(3):e64

Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study

Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study

Other recruitment sources returned a lower rate of probable major depression (49.4%) than Google advertising.Keywords and ads related to self-help or coping with depression were also used (eg, coping with depression, depression self-help, and how to deal with

Amy Joanna Morgan, Anthony Francis Jorm, Andrew James Mackinnon

J Med Internet Res 2013;15(2):e31