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Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations

Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations

The number of DAUs is the number of unique active users on a given day, whereas the number of MAUs provides the number of unique users who have been active on Facebook within the last 30 days [26].

André Grow, Daniela Perrotta, Emanuele Del Fava, Jorge Cimentada, Francesco Rampazzo, Sofia Gil-Clavel, Emilio Zagheni

J Med Internet Res 2020;22(12):e20653


User Engagement and Attrition in an App-Based Physical Activity Intervention: Secondary Analysis of a Randomized Controlled Trial

User Engagement and Attrition in an App-Based Physical Activity Intervention: Secondary Analysis of a Randomized Controlled Trial

Commercial companies, on the other hand, view app engagement differently, focusing on metrics that include the number of daily active users (DAUs), the number of monthly active users (MAUs), and churn, measured either as the rate at which nonuse attrition occurs

Sarah Edney, Jillian C Ryan, Tim Olds, Courtney Monroe, François Fraysse, Corneel Vandelanotte, Ronald Plotnikoff, Rachel Curtis, Carol Maher

J Med Internet Res 2019;21(11):e14645