Over the past 2 decades, electronic mental (e-mental) health services have emerged as a promising avenue for intervention because of the advantages they have in accessibility, efficiency, and effectiveness over traditional service provision [1-7]. In particular, these services have been advocated for use in public health strategies for young people aged 10 to 24 years [6-10], who have the highest risk for developing emotional and mental health problems and are the least likely to seek professional treatment because of a number of help-seeking obstacles [11-18].

Online counseling is a common e-mental health intervention offered at youth helplines across the world [7,19] and is described by Barak and Grohol [20] as a “mental health intervention between a patient [or a group of patients] and a therapist, using technology as the modality of communication” (p. 157). Herein, text-based online counseling (TBOC) is a common typology that allows asynchronous (eg, email and forums) or synchronous (eg, Web chat) communication between young service users (YSUs) and online counselors. Although face-to-face counseling remains the preferred counseling modality for most YSUs [21-23], a growing number of YSUs are expressing a preference for online interventions [21,22].

Studies show that the most common factors influencing a YSU’s selection of TBOC services are the heightened levels of safety associated with interface-related privacy, anonymity, control, and reduced nonverbal feedback from the online counselor; increased accessibility resulting from convenience, affordability, and ease of access; and polarized minimal-to-heightened expectations about the outcome of counseling sessions [24-32]. YSUs are observed to access TBOC services most commonly for support related to mental health, relationships, and information-related requests (eg, medicolegal, service, and resource queries), expressing a higher degree of problem burden and distress relative to those who access nontext-based counseling modalities [7,33,34]. Although promising evidence for the effectiveness of TBOC interventions is starting to emerge [35-39], greater variance has been observed in the impact of these interventions for YSUs [33,40-42] than adults [43-48].

This raises questions about the factors that increase and decrease the effectiveness of these modalities, which may contribute to these dissimilar findings. We are especially interested in the perspective of e-mental health professionals who research, develop, and provide these services for whom there is little research to examine their experiences. Existing literature suggests that online counselors generally endorse the effectiveness of TBOC for YSUs, describing the tandem benefit of reduced emotional proximity to the online counselor and subsequently increased perceptions of safety that promote uninhibited discussion [49,50]. However, online counselors express concern that presenting problems featuring severity or risk may be less suitable for text-based modalities because of difficulties with comprehensive assessment; the slow pace of typed communication and not being able to offer full interventions within session time limits; misunderstandings from an absence of nonverbal cues or the presence of literacy issues, connectivity issues, and YSU distractibility; and avoidance of counseling content [49-53].

In terms of the counseling approaches used at TBOC services, emerging research indicates that many online counselors have a preference for supportive counseling frameworks with solution-focused and cognitive behavioral interventions (eg, psychoeducation, action planning, and referral) [25,33,34,41,50,52,54]. Yet, research also indicates that online counselors typically spend more time building rapport and assessing a YSU’s presenting problem than setting goals, working toward them, or offering complex interventions beyond information giving or service referral [41,52,55,56]. The reasons for this preference are unclear. Some research suggests that this may be attributable to enduring challenges with comprehensive clinical assessment and the slower pace of TBOC modalities [41,52,55,56]. At least one study has revealed that engaging in more sessions was associated with greater counseling depth and alleviation in YSU psychological distress, with problem clarification and action planning processes being most correlated with reductions in distress in YSUs [41].

In view of the aforementioned literature, online counselors working via TBOC modalities appear to generally affirm its benefits for YSUs. At the same time, they identify issues related to working with more complex presentations because of limitations with communicating in a text-based milieu, which may explain the greater outcome variance YSUs experience on TBOC modalities.

This pilot study sought the perspective of e-mental health professionals in confirming the following domains and themes indicated by the literature about YSU’s TBOC experiences for measurement in a larger future study: (1) motivations for selecting TBOC services (eg, safety, access, and expectations), therapeutic benefits experienced during sessions (eg, catharsis and validation), (3) experiences of TBOC ineffectiveness (eg, not making any progress), and (4) reasons for persisting with TBOC services when perceived to be ineffective.

The secondary aim of the study was to identify further constructs of interest for investigation in our future study by asking e-mental health professionals to expand on any endorsed domains. It was expected that e-mental health professionals would endorse each domain being measured, consistent with the available literature. This study is unique in its specific examination of e-mental health professional’s perspectives of TBOC effectiveness and ineffectiveness factors, given their role in researching, developing, and facilitating text-based interventions. It is hoped that these findings will provide more a nuanced theory-practice perspective about the factors that may contribute to TBOC effectiveness variance for YSUs.

The study used qualitative individual and focus group interviews, which were determined to be the most appropriate method of eliciting participants’ perceptions about YSUs’ motivations for TBOC service use and factors moderating effectiveness. Focus group interviews are described as an effective method of generating discussion about a subject area that enables participants to compare attitudes, values, and understanding in a given subject area [57]. Participants who were unable to attend focus groups were offered individual interviews as an alternative.

The semistructured interview used was developed for this study and informed by existing TBOC literature. It sought to confirm domains and themes identified in our objectives statement with participants and identify new domains and themes using 3 common steps: (1) the presentation of information about a target TBOC domain, (2) asking participants to indicate agreement or disagreement with having observed the target domain directly (during clinical consultations) or indirectly (during the course of academic research) with YSUs, and (3) inviting participants to elaborate on their experiences with the domain or its related themes and subthemes.

The interview guide used for both individual and focus group interviews can be viewed in Multimedia Appendix 1. The Consolidated criteria for REporting Qualitative research checklist was also completed for this study and can be found in Multimedia Appendix 2.

A total of 10 participants were approached and recruited for the study. Exclusion criteria in the study were having less than 5 years’ experience working in e-mental health services in the capacity of clinician or researcher and having less than 5 years’ experience working with YSUs. Of 10 participants, 1 was excluded from the study because of interview bias resulting from their having substantially limited knowledge and experience about TBOC services to make a meaningful contribution to the study.

The final sample of participants was 9 e-mental health professionals (5 females and 4 males), aged 27 to 67 years (mean 42.6 years, SD 14.3), currently working in direct client services (6/9) and research (2/9) and tribunal (1/9) roles; and employed in community mental health (6/9), tertiary education (2/9), and government (1/9) settings. Of the 9 participants, 6 had collegial relationships with the interviewer and were aware of the broad area of research being conducted (TBOC) but did not know specifics of the study.

Participants possessed tertiary qualifications in mental health (undergraduate degree=3/9 postgraduate degree=3/9 and doctoral degree=3/9), and they described their professional roles to be psychologists, social workers, counselors, and health scientists. Participants had 8.5 years’ average experience working in e-mental health settings and 8.1 years’ average experience working with YSUs in mental health settings.

Ethical approval for the study was obtained from the University of Queensland’s Behavioral & Social Sciences Ethical Review Committee. The primary author was the interviewer of this study. He was acting in the role of counseling psychologist for young people and adults at the time of the study and has postgraduate training and experience in conducting research interviews.

Participants were recruited using a word-of-mouth sampling technique, owing to the need to select e-mental health experts with diverse understanding of youth mental health and TBOC interventions. All interviews were conducted solely with the interviewer and participants. Overall, 4 participants attended individual interviews at university and hospital workplaces, and 6 participants attended 3-person mini focus group interviews at Kids Helpline. Mini focus group interviews were conducted with Kids Helpline staff because of the challenges in arranging for participants to attend traditionally sized focus, given its shift work environment. Focus groups and interviews were approximately 60 min duration in a face-to-face format (1 participant attended a telephone interview). All interviews were audio recorded and transposed to text by a professional transcription service, with the names of participants changed to ensure anonymity. All participants were followed up via email after their interviews were transcribed to ask them clarifying questions about their responses, where information was unclear in the interviewer’s notes or audio transcripts.

Thematic analysis was the approach taken to understanding participant’s perceptions about the characteristics and motivations of YSUs accessing TBOC and factors moderating the effectiveness of these modalities. The thematic analysis methodology described by Braun and Clarke [58] was used, involving the process of developing familiarity with data, generating initial codes, searching for themes, reviewing themes, defining and naming themes, and producing a report of findings.

The primary author initially read all transcripts, and then 1 interview transcript was assigned to each of 5 independent analysts. Analysts manually defined a set of preliminary codes that did not necessarily conform to the language used in the interview guide. The primary author then met with each analyst independently to compare their codes and search for themes in the data. Coding discrepancies between the primary author and independent analyst were discussed until a consensus was obtained. Qualitative themes were only rated once for each participant describing them, irrespective of the number of times that theme was identified. The primary author then reviewed themes across all datasets to search for overlapping themes generated by analysts and collapsed these into the fewest themes possible and renamed them accordingly. The final stages of analysis involved the authors reviewing themes and subthemes to ensure that coded extracts were valid, logical, and reasoned.

A frequency count was applied to themes to identify their commonality for our future planned studies, wherein we seek to further examine those with higher occurrence. Ratings of very strong, strong, moderate, and weak were given if >80%, >50%, >30%, and >10% of participants endorsed the theme, respectively, with cutoffs influenced by the effect size literature. Given the small sample size in this pilot study, themes endorsed by fewer than 2 participants were excluded from the analysis on the grounds of low generality.

Participants confirmed 3 domains, and identified a unique domain (ie, user characteristics), that were related to YSUs’ motivations for selecting TBOC services and their effectiveness. The following sections present qualitative data describing the experiences of participants in these 4 areas. Figure 1 shows an illustrative overview of primary domains and themes identified in the study.

User characteristics emerged as a unique domain for which participants described factors related to context, experience, and perception believed to precede a YSU’s selection of TBOC modalities. Participants described 4 themes related to user characteristics: prior negative help-seeking experience, mental health syndromes, limited social support, and perceived social difficulties. An overview of domains and themes related to user characteristics is presented in Table 1.

The view that many YSUs select to use TBOC services because of a prior negative help-seeking experience was described by 5 of 9 participants. Participant responses were similar. The key aspect described was that YSUs often sought the safety of TBOC services following negative responses from family to their help-seeking efforts or rupture in rapport with professional workers.

The view that many YSUs present to TBOC services with mental health syndromes was described by 5 of 9 participants. Participant responses were similar. The key aspect described was that TBOC services were commonly used by YSUs with mental ill health because of the safety associated with communicating in text-based online environments.

The view that many YSUs experience limited social support was described by 3 of 9 participants. Participant responses were variable. Key aspects that emerged were about YSUs seeking out TBOC services to compensate for a low-density support network, perceived inability to talk to people in their existing support network, and the desire to add more support people to their established support network.

The view that many YSUs experience perceived social difficulties was described by 3 of 9 participants. Participant responses were variable. Key aspects that emerged were that some YSUs perceiving themselves to have communication difficulties, introverted personalities, or undesirable physical characteristics that make them socially anxious.

Participants confirmed 4 themes related to their perceptions of YSUs’ motivations for selecting TBOC modalities for counseling support: safety, accessibility, avoidance motivation, and expectations. An overview of domains and themes related to selection factors is presented in Multimedia Appendix 3.

Participants confirmed 3 themes to be related to factors they perceived to increase the effectiveness of TBOC: general therapeutic benefits, positive service-modality factors, and persisting with counseling to increase benefit. An overview of domains and themes related to factors perceived to increase effectiveness is presented in Multimedia Appendix 4.

Participants confirmed 2 themes related to their perceptions about what decreased TBOC effectiveness: interpersonal factors reducing effectiveness and negative service-modality factors. An overview of domains and themes related to factors perceived to decrease effectiveness is presented in Multimedia Appendix 5.

This study aimed to examine e-mental health professionals’ perspectives about what motivates YSUs to select TBOC services and the factors that influence the effectiveness of these interventions, with a view to confirm domains and themes described in the literature and identify novel phenomenon.

User characteristics was a unique domain in the study, encompassing participants’ views about YSUs’ contextual experiences that preceded contact with TBOC services. Participants’ view that YSUs commonly experience mental health syndromes is in line with literature indicating greater frequency and severity of mental health presentations on TBOC compared with other e-mental health modalities [7,19,25,33,59]. The view that YSUs often have limited social support is also consistent with the help negation literature and how young people have a tendency to negatively appraise and turn down available support, with the exception of helplines that are perceived to be a safer form of support [60]. Participants’ perspective that many YSUs have prior negative help-seeking experiences is in line with evidence that negative past help-seeking experiences are a substantial barrier to future help-seeking for young people [60], suggesting that they may turn to TBOC services following these responses to their help-seeking efforts. Finally, participants’ view that YSUs commonly experience perceived social difficulties was a unique finding indicating that in addition to communication preferences, some may prefer to access TBOC services because of social anxiety symptoms that are reduced when leveraging the safety of text-based communication.

Participants’ views confirmed selection factors as a domain describing the reasons YSUs seek TBOC services. Safety and accessibility were viewed as the strongest motivators for YSUs to access TBOC services consistent with existing literature about their desire for privacy, anonymity, and control [6,26,28,30,61] as well as their struggles with financial, gatekeeper, transportation, and convenience-related barriers to mental health care [23,30,62-65]. Avoidance motivation and its subthemes were a unique theme among participants, which provided context to YSUs’ underlying motivations for seeking safety from TBOC services as method of coping with threatening or uncomfortable situations. Finally, expectations of counseling were commonly viewed to have a polarized influence on YSUs access to TBOC services, consistent with existing literature [31,40].

Participants’ views confirmed factors perceived to increase effectiveness as a domain describing positive predictors of TBOC outcome. Herein, general therapeutic benefits stemming from online counselors’ interpersonal skills were strongly perceived to be related to TBOC effectiveness, in line with literature indicating the commonality and effectiveness of person-centered counseling with YSUs at e-mental health services [29,41,66,67]. Service-modality factors increasing effectiveness were consistent with the views of other e-mental health professionals and their belief that text-based interventions are less appropriate for primary intervention of complex mental health issues and, instead, better positioned as adjunctive interventions that support self-management and existing face-to-face work [49,50,68,69]. Participants’ views also confirmed well-established notions about the advantages of text-based communication for users in processing, planning, and reviewing messages before sending them [61] as well as research indicating the superiority of having multiple sessions of TBOC rather than single sessions [54]. Counterintuitively, however, participants reported that TBOC services were effective in crisis situations. One possibility is that the participants considered effectiveness from the perspective that some crisis presentations may benefit from fast support irrespective of modality-related issues (eg, child abuse risk).

Participants’ views confirmed factors perceived to decrease effectiveness as a domain describing negative predictors of TBOC outcome. One theme, interpersonal factors decreasing effectiveness, partly described challenges in the online counselor’s management of clinical activities in a TBOC environment, which has some support in the literature. For example, participants’ views about the occurrence of goal setting issues are consistent with evidence that online counselors often underutilize goal exploration processes [41,52,55], whereas misunderstandings commonly stem from a lack of nonverbal conversational cues on text-based modalities [25,32,40,41,45,46]. Conversely, some participants’ perspectives were unique to the literature. For example, counselors going off topic or being unsure how to help is a plausible consequence in light of the commonality of working with complex presentations and goal setting issues on these modalities [49-53]. Similarly, the poor conversion of counseling into postsession action may be related to YSU motivation or online counselors struggling to bridge sessions together. Interestingly, the view that short-term outcomes decrease TBOC effectiveness contradicts evidence of the long-term outcomes possible on these modalities [33,60-62]. One possibility is that short-term outcomes were conceptualized as being undesirable when working with more complex presenting problems.

Participants also believed that interpersonal challenges affecting YSUs may reduce TBOC effectiveness, which were unique findings of the study. For example, participants suggested that rupture in rapport affected a minority of YSUs with more complex presentations featuring attachment trauma when service boundaries were altered or enforced, which is credible, given the safety-related reasons they select TBOC services. Likewise, a YSUs’ low readiness, motivation, and self-confidence to take action toward change might be expected to occur more frequently, given the help-seeking reluctance commonly observed among young people [23,29,31,66,67].

The second theme, service-modality factors decreasing effectiveness, described technical and environmental challenges to service efficiency. Herein, working with more complex problems was perceived to reduce TBOC effectiveness, consistent with the views of other e-mental health professionals in the literature [49,50]. This is curious, given evidence that these interventions can produce positive long-term outcomes for depression and anxiety presentations [42,68-70]. One possibility is that modality-related limitations become more difficult to manage with increased problem complexity. Indeed, in their study, Dowling and Rickwood [50] found that online counselors had a preference for nondirective person-centered interventions over directive interventions, such as cognitive behavioral therapy, because of time restrictions created by the slow pace of text-based communication and YSUs multitasking while using TBOC services. Correspondingly, participants reported a quadriad of themes that complicated intervention with complex presenting problems: (1) challenges assessing presentations that arise from TBOC services having too much anonymity or few barriers, (2) the slow pace or lack of time to make a difference when using text-based communication, (3) the lack of nonverbal conversational cues that can create misunderstandings in text-based communication, and (4) environmental distractions including technical or connectivity issues that affect a YSU’s focus and attention on a session and its impact on session time. These modality-related limitations mirror those reported by other e-mental health professionals in the literature [41,49,50,52,55,56]. In addition, participants held a unique view that TBOC services have too much anonymity or few barriers, suggesting a paradoxical interplay between reducing help-seeking barriers and reduced counseling effectiveness. Finally, participants viewed poor timeliness of response to service user requests to reduce TBOC effectiveness, which appears to be a common experience and complain by YSUs who use TBOC services [26].

Our findings have several implications for online counselors working with YSUs accessing TBOC services. Knowledge of user characteristics and selection factors may provide insight about possible clinical targets for counseling work, especially when a YSU’s presenting reasons are unclear. For example, user characteristics may provide clues to help with early assessment and intervention targets. Furthermore, online counselors may benefit from training in interventions for common mental health syndromes and perceived social difficulties that also consider a YSU’s safety and avoidance motivation. Similarly, knowledge of the factors perceived to increasing and decreasing effectiveness may provide insight about the fit between presenting problems and the modality-related limitations of TBOC services. For example, online counselors may experience better fit when presenting problems are lower in complexity and require less assessment, expectations and goals are actively negotiated, and users are encouraged to access over time to allow time to balance general counseling and the provision of self-management strategies. In contrast, online counselors may struggle against the quadriad of modality-limitations reported on TBOC services when more complex presenting problems are encountered. In these cases, using precounseling assessment questionnaires may allow online counselors to compensate for some modality-limitations to allow for a better use of session time and graduation to live counseling modalities or more specialized services. Finally, exploring methodologies to reduce poor timeliness of response to YSU requests (eg, feedback about delays, presession activities while waiting, and support alternatives), while providing them with feedback about the strengths and limitations of TBOC modalities, may help both parties to work together in harmony to improve outcome.

There are 3 main limitations in this study that need to be considered in relation to its findings. First, the use of mini focus groups may have produced fewer themes and less diversity in participant views than if using traditionally sized focus groups. Second, the semistructured nature of the interview may have resulted in missed opportunities to develop greater depth and stronger thematic narratives, compared with using a less structured interview format. Future research should consider using broader questions to overcome this limitation. Finally, although this study was designed to be a pilot preceding a large-scale study, incorporating participants into the data refinement stage of analysis using a Delphi method would likely reduce interrater bias and increased the validity of findings and their interpretations [73].

This study examined e-mental health professionals’ perspectives about the factors that motivate YSUs to select TBOC services and influence the effectiveness of these services. Participants believed that YSUs commonly select TBOC services to increase their sense of safety in response to concerns about their privacy, themselves, and the help-seeking process. Participants also believed that using TBOC services allowed YSUs to increase their social support and access to mental health services, with nil-to-high expectations of the outcome. Factors perceived to increase the effectiveness of TBOC services were the online counselor’s interpersonal skills, leveraging the information processing benefits of text-based communication, and working with less complex presenting problems or referring YSUs with more complex issues to services better capable of supporting their needs. Factors perceived to decrease the effectiveness of TBOC services were interpersonal issues related to goal setting, postcounseling direction, and ruptured rapport. Service-modality factors decreasing effectiveness were ineffective technique, working with more complex presenting problems, poor timeliness in responding to YSU requests, and various limitations related to counseling in a text-based environment. Online counselors would profit from being aware of these factors to provide YSUs with better education, assessment, and interventions on TBOC modalities.